Tips to Make Your Sales Process More Effective


Sales is the pillar of any organization because it is the one which brings revenue. But in today’s competitive world, sales process is becoming tougher with each passing day. Then, how can one make the sales process more effective? Here are some tips to solve this problem.

Make Your Sales Strategy More Targeted

Define your sales strategy. Before you even start the process of sales, what’s most important is to define your sales strategy and make it more targeted. Decide your target segments. These segments could be based on geography, type of company, its size and most important of all if they need your product or service. Later on, based on analysis, changes can be made but this gives direction to entire sales process.

Your Lead Generation Strategy: A Blend of Inbound & Outbound

Next step is to decide upon which methods of lead generation you would like to use for your business. How would you like to approach your potential customers? In today’s era, the best strategy would be to opt for a blend of both inbound and outbound methods.

Tips for Your Inbound Lead Generation Strategy

For your inbound lead generation, ensure strong presence on various search engines such as Google, Bing, yahoo etc. This is time consuming activity but it does give results in the long run. Your digital presence will also help in building your brand. The stronger is your SEO, the higher the possibility of prospects coming to your website. You can also choose methods such as affiliate marketing.

Ensure your strong presence on social media platforms. Choose the platform as per your business. For example, if you are in B2B business then Linkedin as a platform will be your bet. On the other hand, if you are in B2C business, the Facebook as a platform is more suited to you.

Tips for Your Outbound Lead Generation Strategy

Once you have identified the segments, identify the organization that you would like to target. Narrow down the process further with identifying the right person who could be your target prospect. This is called List Building or Contact Discovery. The key here is to understand who would be user of your product or service. The decision maker could be different but it is not always recommended to approach the decision maker directly. You can target people at the middle level of the organization and then they can recommend you to the decision maker.

B2B Lead Generation through E-mail Marketing & Targeted Cold Calling

Once your list of target prospects is ready, you can either send them e-mails. Keep in mind the regulations of the geography you are targeting. For example, if you are targeting countries in EU region, you have to abide by GDPR rules. Make sure you take permission from the recipients first before you send them e-mails.

You can also target all these target companies by calling them up and sharing information about your services and products.

How KIA Biz can help

KIA Biz offers highly targeted B2B list building services. We specialize in contact discovery services for target segments located across the globe, no matter how difficult the geography is. In the next step, we also help our clients with lead generation and B2B appointment setting. Thus, we take maximum load off the sales team and they can focus on closures. So if you would need any help with B2B contact discovery, lead generation and appointment setting, do write to us at info@kiabiz.com

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