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How to generate B2B Leads

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As per recent studies, 40% of salespeople believe that prospecting as the most difficult part of doing sales. Most of the time it is the most crucial hindrance to meeting quota, and the ability to find the right prospects effectively and bring in qualified leads helps in sales to a very large extent. Whether you’re a rep searching for fresh new leads avenues or a marketer trying work with the sales team I in generating leads, KIA Biz can help you out in making your efforts more effective. How to Generate Leads for B2B Sales Effective segmentation and B2B list building First things first. Before you even start the process of prospecting, you need to identify who is the right customer. Get together with your team and identify who is the right segment for your product or service. In which industries can you contribute with your product? Which industries will really benefit from your product or service? This is a very crucial step called segmentation. Once segmentat