Role Of Telemarketing In B2B Lead Generation


In this interesting age of digitization, technology is transforming a lot of things in the business world. Technology itself is also constantly transforming, and this has resulted in new marketing techniques and methodologies, such as content marketing, social media marketing etc. Despite that fact, one of the most valuable marketing techniques for b2b lead generation is still Telemarketing since.

Telemarketing and its Evolution

It was in 1970s when telemarketing emerged as a technique of marketing. Ever since then, it has seen immense changes. Telemarketing saw it’s haydays in 1990s. In those days, voice mails were not so common and buyers had more receptivity for listening to tele-callers, The ‘Call to Connect’ ratio was as high as 20%. But in the last decade, with the prevalence of digital platforms, telecalling has lost it’s relevance to a certain extent. Buyers are now skeptical towards sales calls. Also, the Call to Connect ratio has dropped down. But despite these facts, tele marketing remains an important technique in lead generation.

Why add Telemarketing to your Marketing Mix?
  • The Human Touch
Through telemarketing, organizations can still add the human touch to the sales process. This always helps in building long term relationship with the customers.
  • Better Sales Intelligence 
Through telemarketing, it is easier to build a connection with the client. Thus, telemarketers can ask   relevant questions and gather intelligent data from potential customers. This data proves to be very useful in creating personalized marketing messaging for each prospect.
  • Flexibility
Unlike, many other marketing techniques, telemarketing is very flexible. Instant tweaks can be made in each call as per the potential customer.

How to make Telemarketing More Effective?

In today’s era, telemarketing can still be used but it has to be made more effective.
  • Better quality data of potential customers
For any organization, it is of utmost importance to understand their target segment for their product or service. This involves building an accurate list. Especially now, with the decline in the willingness of customers to listen and involvement of multiple stakeholders in decision making, making the call to the right person is more important.

At KIA Biz, we understand the relevance of correct data in telemarketing. We help out all our customers with building highly accurate marketing data based on job titles, geographies, industries etc.
  • Understanding Geographies and market segment 
Changes need to be made in the marketing mix as per the geography being targeted. In certain geographies, telemarketing still remains some of the best techniques of generating leads. In these geographies, more effort needs to be concentrate on calling the prospect rather than using digital platforms.

At KIA Biz, we help our clients from across the globe to generate better quality leads by calling their prospects. Equipped with better quality data, our teams generate leads in much lesser time, thus, reducing the length of sales cycle and the costs involved.

For highly accurate list building and lead generation services, send us an e-mail at info@kiabiz.com.

Comments

Post a Comment

Popular posts from this blog

Why Do You Need To Adopt Account-Based Marketing 2020?

Image
Account-based marketing (ABM) has become a central strategy for market leaders in B2B organizations that work with their sales partners to attract new customers and drive demand from existing customers ABM is the process of identifying the most likely leads and then marketing them. B2B companies naturally want to focus their marketing investments on accounts with the most significant potential to generate sustainable income. B2B account-based marketing is proven strategy to generate effective b2b leads database. What Account-based marketing offers? There are tons of beliefs and diverse implementations that come under account-based marketing. Prospect profiling is the one of the key parameter in account-based marketing, which helps in prioritizing prospects, fetch deep insight, and build brand recognition. Next comes, Better relationships and ROI Marketers who use account-based strategies perform better and more competitively than their peers who sell to
Read more

How to generate B2B Leads

Image
As per recent studies, 40% of salespeople believe that prospecting as the most difficult part of doing sales. Most of the time it is the most crucial hindrance to meeting quota, and the ability to find the right prospects effectively and bring in qualified leads helps in sales to a very large extent. Whether you’re a rep searching for fresh new leads avenues or a marketer trying work with the sales team I in generating leads, KIA Biz can help you out in making your efforts more effective. How to Generate Leads for B2B Sales Effective segmentation and B2B list building First things first. Before you even start the process of prospecting, you need to identify who is the right customer. Get together with your team and identify who is the right segment for your product or service. In which industries can you contribute with your product? Which industries will really benefit from your product or service? This is a very crucial step called segmentation. Once segmentat
Read more

What is meant by Data Cleansing and Data Verification?

Image
In this digital age, irrespective of the size of the company, everything runs on data. No matter which sector you deal in, what you offer, or which geographical area you target, business contact database or data is important. If you are a business that wants to thrive faster and smarter, accumulating quality data is a must. And undoubtedly, your data is one of the best assets. As one of the most critical assets, your data should be as accurate and updated as possible. On average, 20 to 22 percent of your data gradually decays in a year. And rather than piling on more data every year, which can decrease the quality of your database (Plus, it is of no use), B2B data cleansing services , and data verification services help. They keep your data sorted, accurate, and updated. What is Data Cleansing? Data cleansing is a simple process of removing unwanted or decayed data from your database. Every year some parts of your data turn into decayed data due to a change in job, loc
Read more